playmobil-luther-1Playmobil has announced that their toy Martin Luther is the best-selling figure in their history. The figure was produced for the German and Nuremberg tourist boards, and the Evangelical Lutheran Church in Bavaria. The initial production run of 34,000 pieces was gone in less than 72 hours. The company has ordered its factory to produce more units but they won’t be available until the end of April which means that currently the figure is in high demand and short supply. A quick search of eBay found 16 listings; the one closing the soonest (in two days) currently has a high bid of $70.55. However, there are also many listed with a Buy It Now price of $25 to $30.

Playmobil did not expect such success; a spokesperson for the company stated that it is “a big mystery [and] a huge surprise.” Most of the units (about 95%) were sold in Germany. Astid Mühlmann, a governmental official who is helping prepare for the 500th anniversary of the start of the Reformation, suggests that education is the cause of the toy’s popularity. “There’s quite an interest in looking back to our history. Parents want to make sure their children grow up knowing who he is because he had such an impact on how society evolved in Europe. I’m very happy with the news because it shows people are interested in history.”

You can read more about story this in a Newsweek article. By coincidence, I’m posting this on Martin Luther’s feast day on the Episcopal Church calendar.